How TriggerText Works

TriggerText is one of a 'new generation' of notification tools. Unlike normal email newsletter and notification tools (wherein the same message or content is sent to all recipients), TriggerText makes it possible for content to be customized to each recipient's stipulated prefences.

Imagine sending your customers details of product sales happening only in their region, for example.

This flexibility opens up the possibility of sending relevant, targeted product or service information to customers, which in turn is much more likely to result in them opening and reading your emails, clicking on its links, and making purchases.

In this simple four-part wizard, we explain how TriggerText achieves this, so sit back and enjoy the power of customized notification!

Customised Notification Emails - How It Works

Step 1: Template generation

In order to send out automated emails from TriggerText, a template is generated within TriggerText, based on your company's notification data setup.

The template sets out which fields will need to be captured (from your customers' side and from your side) to make notifications possible.

All elements of Triggertext templates can be completely customised to fit the nature of your company's products or services.

View Examples of Companies Using TriggerText:

Step 2: Your Customer's Notification Preferences Indicated

Based on the template created in step 1, an online wizard is generated, which allows your customers to indicate their notification criteria.

All your website needs to do is to include a link to the online wizard, which is hosted by Triggertext.

The wizard can easily be rebranded to your company's own look and feel.

View Examples of Companies' Customers Using TriggerText:

Step 3: Event Generation & Matching - The Event Wizard

Based on the template created in step 1, your company then loads new events into Triggertext, either online (through a wizard) or through an import process.

The TriggerText matching engine then matches loaded events, with each customer's notification criteria.

Where the two match (and the notification criteria are satisfied), the event becomes eligible to be included in the customer's notification email.

Final Step: Sending of Emails

When customer emails are ready to be sent, only matched events are included in each customer's email, ensuring that each customer only receives notification on events that successfully match their requested criteria.

Email content is therefore customised per customer.

View Examples of Notifications Emails Received:

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